--- title: "Law Firm SEO Case Study - The Law Office of Chad F Bank - Rhode Island DUI and Criminal Defense Lawyer" url: https://fullcontactseo.com/case-studies/chad-bank-rhode-island-dui-criminal-defense-lawyer/ date: 2019-05-16 modified: 2026-05-11 author: "Full Contact SEO" image: https://fullcontactseo.com/wp-content/uploads/2019/05/The-Law-Office-of-Chad-F-Bank-RI-DUI-Lawyer.jpg type: avada_portfolio lang: en --- # Law Firm SEO Case Study - The Law Office of Chad F Bank - Rhode Island DUI and Criminal Defense Lawyer ### Challenge The Law Office of Chad F Bank came to us because their rankings had gone from 1st and 2nd for most keywords to not even ranked on page 1 (including their #1 keyword Rhode Island DUI (https://www.chadbanklaw.com/rhode-island-dui-attorney/) ) for most of their keywords. They needed a new SSL Secure website that had the code base to dominate their competition as well as the look and feel to convert website visitors. Joe had built Chad's original site when working at a different SEO firm a few years back and Chad was ranking top 3 for most keywords at that time. Since Joe left, Chad was falling in the rankings as the server his site was sitting on got hacked. This caused havoc on his backlink profile plus there were URL's injected into his site that needed to be removed. A disavow file was in order. Also, the competition in Chad's market is second to none as there are 20+ Attorneys with SEO firms working on their behalf. There are even more running Google Ads with robust budgets in his market. Structurally the site was failing all tools such as Pingdom and GTMetrix as it was taking 7.2 seconds to load the homepage. This site required being rebuilt entirely from the ground up in order to get Chad back to a position of dominance. ### Strategy The strategy for The Law Office of Chad F Bank was a multi pronged approach. We first needed to fix all the issues from the site being hacked. This required building out a massive disavow file to get rid of all of the spam backlinks. We needed to remove all of the injected URL's from the site and create the proper redirects. The next step was building out new skyscraper content for his target keywords.  We also wanted to develop an awesome mobile landing page experience for the website users. We then used SEO best practices in building out the framework of the website, added the proper schema markup everywhere, and added all of our "secret sauce". ### Approach We created a new Wordpress Website with (https://sslsecurehosting.com) for The Law Office of Chad F Bank. The website features: - New awesome design with proper code behind it - Awesome App Like Mobile Landing Page Experience - Pages for each service with proper schema markup - New Calls To Action on the site for better conversion - New optimization tools - All CSS and JS were minified and concatenated - An "A" grade on PageSpeed Insights Our favorite RI Criminal[ Defense Lawyer](https://www.chadbanklaw.com/) was back in business! ## The Process Competitive analysis, keyword research, great content, and a best in class website. ** ### Competitor Analysis Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs. ** ### Keyword Research We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed. ** ### Content Writing Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton. ** ### Website Optimization Google's algorithm is in constant flux. Knowing the KPI's that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client's website's score higher than their competitors for all KPI's. !(https://fullcontactseo.com/wp-content/uploads/2018/07/agency-seo-desk-front-2.jpg) ## Gallery ## Ranking Before and After ### March 2018 Rankings ![](https://fullcontactseo.com/wp-content/uploads/2019/05/Screen-Shot-2019-05-16-at-4.26.45-PM.png) ### May 2018 Rankings !(https://fullcontactseo.com/wp-content/uploads/2019/05/Screen-Shot-2019-05-16-at-4.26.25-PM.png) ### May 2019 Rankings !(https://fullcontactseo.com/wp-content/uploads/2019/05/Screen-Shot-2019-05-16-at-4.28.49-PM.png) ## Desktop Homepage !(https://fullcontactseo.com/wp-content/uploads/2019/05/The-Law-Office-of-Chad-F-Bank-RI-DUI-Lawyer.jpg) ## Mobile Homepage !(https://fullcontactseo.com/wp-content/uploads/2019/05/The-Law-Office-of-Chad-F-Bank-RI-DUI-Lawyer-Mobile.png) ## Results 75% **CONVERSIONS** 90% **ROI** 95% **MORE TRAFFIC** 100% **SUCCESS RATE** The Results are better than we could have ever imagined. The new site is converting at a higher level than before, users are more easily able to call, and the feedback has been tremendoous from his clients. He is back ranking near the top of page 1 for most of his target keywords revolving around (https://www.chadbanklaw.com/) and Rhode Island DUI and Criminal Defense and his clicks and impressions have tripled since the rebuild. #### Visit The Law Office of Chad F Bank at their Providence, RI Criminal Defense office! 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