--- title: "Rhode Island Car Accident Attorney and Personal Injury Attorney Michael Campopiano" url: https://fullcontactseo.com/case-studies/rhode-island-car-accident-attorney-michael-campopiano/ date: 2017-11-10 modified: 2026-02-11 author: "Full Contact SEO" image: https://fullcontactseo.com/wp-content/uploads/2018/08/Rhode-Island-Personal-Injury-Attorney-Rhode-Island-Car-Accident-Attorney-Michael-Campopiano.jpg type: avada_portfolio lang: en --- # Rhode Island Car Accident Attorney and Personal Injury Attorney Michael Campopiano ### Challenge We were tasked by a young (https://ripersonalinjuryattorneys.com/) and Rhode Island Car Accident Attorney named Michael Campopiano to build a new website and logo, create social media assets, create and verify local directory profiles, create PPC Campaigns, and doing ongoing SEO and content marketing for his firm. Personal Injury Attorney Michael Campopiano has years of experience with personal injury and car accident victims in Rhode Island and is ready to take the next step to become a major player in Providence, RI. ### Strategy Michael wants to be THE Rhode Island Car Accident Attorney. His exact words were: "What Chad Bank is to Rhode Island DUI Attorney , I want to be for Rhode Island Car Accident Attorney". Our strategy is to focus on ranking for all Rhode Island car accident attorney related keywords to get him the type of cases he is looking for. ### Approach We created a brand new mobile responsive Wordpress website for Michael with a new logo for his firm. His website is informational and speaks about the different areas of practice he specializes in. We created skyscraper content for the (https://ripersonalinjuryattorneys.com/)Car Accident Attorney keyword. All  Social Media profiles were created, their Google and Bing local profiles were created and verified, and their PPC Campaigns were set up, optimized and launched. We are now in the ongoing process of doing premium monthly SEO services for him which includes content marketing, blogging, Google Local optimization, citation building, PPC Management, analysis, reporting, and holding monthly strategy meetings. ## The Process Competitive analysis, keyword research, great content, and a best in class website. ** ### Competitor Analysis Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs. ** ### Keyword Research We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed. ** ### Content Writing Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton. ** ### Website Optimization Google's algorithm is in constant flux. Knowing the KPI's that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client's website's score higher than their competitors for all KPI's. !(https://fullcontactseo.com/wp-content/uploads/2018/07/agency-seo-desk-front-2.jpg) ## Gallery !(https://fullcontactseo.com/wp-content/uploads/2018/08/Rhode-Island-Personal-Injury-Attorney-Rhode-Island-Car-Accident-Attorney-Michael-Campopiano.jpg) ## Results 75% **CONVERSIONS** 90% **ROI** 95% **MORE TRAFFIC** 100% **SUCCESS RATE** Michael's website is brand new but we are already seeing it rank for some of his desired keywords such as (https://ripersonalinjuryattorneys.com/) in both Google and Bing. In a difficult market such as Providence, RI where there are over 25 Personal Injury Firms vying for position in both the paid and organic spaces, we know we have him off to a great start. 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