--- title: "Law Firm SEO Case Study - Rhode Island DUI and Criminal Defense Attorney Rory Munns" url: https://fullcontactseo.com/case-studies/rhode-island-criminal-defense-attorney-rory-munns/ date: 2018-11-10 modified: 2023-03-08 author: "Full Contact SEO" image: https://fullcontactseo.com/wp-content/uploads/2018/08/Rhode-Island-DUI-Attorney-Criminal-Defense-Attorney-Rory-Munns-2-2.jpg type: avada_portfolio lang: en --- # Law Firm SEO Case Study - Rhode Island DUI and Criminal Defense Attorney Rory Munns ### Challenge We were tasked by a young (https://duiattorneyrhodeisland.com/) named Rory Munns to build a new website and logo, create social media assets, create and verify local directory profiles, create PPC Campaigns, and doing ongoing SEO and content marketing for his firm. Criminal Defense Attorney Rory Munns has over 5 years of experience defending criminal cases in Rhode Island and was ready to take the next step to become a major player in Providence, RI. ### Strategy It all starts with keyword research and competitive analysis. The DUI and Criminal Defense vertical in Providence is one of the most contested vertices in any market we have seen. Our strategy for ranking in markets like this is our proprietary method and a highly guarded secret. It starts with a fast secure website with great content and finishes with The Full Contact SEO touch. ### Approach We created a brand new mobile responsive Wordpress website for Rory with a new logo for his firm. His website is informational and talks about the different areas of practice he specializes in. All Social Media profiles were created, Google and Bing local profiles were created and verified, and PPC Campaigns were set up and launched. We are now in the ongoing process of doing monthly SEO services for him which include blogging, content marketing, citation building, Google Local optimization, PPC Management, reporting, analysis, and holding monthly strategy meetings. ## The Process Competitive analysis, keyword research, great content, and a best in class website. ** ### Competitor Analysis Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs. ** ### Keyword Research We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed. ** ### Content Writing Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton. ** ### Website Optimization Google's algorithm is in constant flux. Knowing the KPI's that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client's website's score higher than their competitors for all KPI's. !(https://fullcontactseo.com/wp-content/uploads/2018/07/agency-seo-desk-front-2.jpg) ## Gallery !(https://fullcontactseo.com/wp-content/uploads/2018/08/Rhode-Island-DUI-Attorney-Criminal-Defense-Attorney-Rory-Munns-2-2.jpg) ## Results 75% **CONVERSIONS** 90% **ROI** 95% **MORE TRAFFIC** 100% **SUCCESS RATE** Rory's website is brand new but we are already seeing it rank for some of his desired keywords  such as (https://duiattorneyrhodeisland.com/providence-dui-lawyer/) in both Google and Bing. In a difficult market such as Providence, RI where there are over 25 Criminal Defense Lawyers vying for position in both the paid and organic spaces, we know we have him off to a great start. 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