Dr. Mark C. McCauley DMD came to us because his rankings had gone from 1st and 2nd for most keywords to not even ranked on page 1 (including his #1 keyword Delray Beach Dentist) for most ranked keywords. They needed a new website that had the look and feel needed to compete in the cosmetic dentistry space in South Florida. They were going to need reviews and schema on their new site. They also wanted to come up with a great mobile landing page so that their clients could more easily call or email them when getting to the site on a smart phone.
The strategy for McCauley Dental was a multi pronged approach. We first needed to develop an awesome mobile landing page experience for the website users. We worked with the client in finding out their clients needs and we hard coded all of the elements they wanted into the design. We then used SEO best practices in building the framework of the website. Our design team came up with an awesome template for the internal pages.
We created a new WordPress Website with SSL Secure Hosting for McCauley Dental. The website features:
A Complete website redesign to match their “brand”
Awesome App Like Mobile Landing Page Experience
Pages for each service with proper schema markup
Google Reviews Integration
A more robust contact page for their users
Competitive analysis, keyword research, great content, and a best in class website.
Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs.
We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed.
Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton.
Google’s algorithm is in constant flux. Knowing the KPI’s that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client’s website’s score higher than their competitors for all KPI’s.
The Results are better than we could have ever imagined. The new site is converting at a higher level than before, users are more easily able to call, and the feedback has been tremendoous from his patients!
Visit Dr. Mark C. McCauley DMD at his Delray Beach Dentist office!