The strategy for Palm beach Pediatric Dentistry was a multi pronged approach. We first needed to see the site structure from a few years back when Joe had rebuilt it and get the content, page urls, etc back and rebuilt so the 404 errors would stop and the proper link juice would flow. We also had to either combine blog posts that had the same target keywords or rewrite them using new target keywords. We also wanted to develop an awesome mobile landing page experience for the website users. We then used SEO best practices in building the framework of the website, added the proper schema markup, and added back all the pages and images that had been deleted.