PurLife Fitness Center came to us because they were opening a new gym in Boca Raton and going from a single location entity to a multiple location powerhouse. They needed a new website that was at the cutting edge, but at the same time able to expand as they open more locations. They were going to need not one, but two custom class schedules on their new site. They also wanted to come up with a great way to feature their personal trainers with pages for each location and then pages for each trainer at each location.


The strategy for PurLife Fitness Center was a multi pronged approach. We needed to develop an awesome custom class schedule builder. We worked with the client in finding out their needs and we hard coded all of the elements they wanted into the schedule. We then used SEO best practices for a multi location entity in building the framework of the website. Our design team came up with an awesome template for the personal trainer pages.


We created a new SSL Secure WordPress Website for PurLife Fitness Center. The website features:

  • Alternate home pages for each gym location
  • Custom class schedules for each location
  • Personal Training home pages for each location
  • A custom page for each personal trainer
  • The ability to buy a membership for either location right from the site
  • The ability to get a Free 3 Day Pass for either Location

The Process

Competitive analysis, keyword research, great content, and a best in class website.

Lake Worth SEO Agency Front Desk


PurLife Fitness Center - Delray Beach and Boca Raton Gym
PurLife Fitness Center - Delray Beach and Boca Raton Gym










The Results are better than we could have ever imagined. The custom class schedules make finding your preferred class or instructor at either gym a breeze. The Trainers LOVE having their own pages on the site to add their expertise, videos of training sessions, photos of exercises, and much more. The Free 3 Day passes for both locations are working well to bolster membership and the ability to buy a membership on the site is awesome! This site is truly on the cutting edge of gym websites and is ready for when PurLife Fitness Center expands to even more locations!

Visit PurLife Fitness Center at either of their below locations!

Delray Beach Gym
PurLife Fitness Center
45 NE 2nd Ave
Delray Beach, FL 33444
Phone: 561-852-9200

Boca Raton Gym
PurLife Fitness Center
9 Plaza Real S, Suite 111
Boca Raton, FL 33432
Phone: 561-826-4577