Challenge

PurLife Fitness Center came to us because they were opening a new gym in Boca Raton and going from a single location entity to a multiple location powerhouse. They needed a new website that was at the cutting edge, but at the same time able to expand as they open more locations. They were going to need not one, but two custom class schedules on their new site. They also wanted to come up with a great way to feature their personal trainers with pages for each location and then pages for each trainer at each location.

Strategy

The strategy for PurLife Fitness Center was a multi pronged approach. We needed to develop an awesome custom class schedule builder. We worked with the client in finding out their needs and we hard coded all of the elements they wanted into the schedule. We then used SEO best practices for a multi location entity in building the framework of the website. Our design team came up with an awesome template for the personal trainer pages.

Approach

We created a new SSL Secure WordPress Website for PurLife Fitness Center. The website features:

  • Alternate home pages for each gym location
  • Custom class schedules for each location
  • Personal Training home pages for each location
  • A custom page for each personal trainer
  • The ability to buy a membership for either location right from the site
  • The ability to get a Free 3 Day Pass for either Location

The Process

Competitive analysis, keyword research, great content, and a best in class website.

Competitor Analysis

Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs.

Keyword Research

We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed.

Content Writing

Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton.

Website Optimization

Google’s algorithm is in constant flux. Knowing the KPI’s that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client’s website’s score higher than their competitors for all KPI’s.

Lake Worth SEO Agency Front Desk

Gallery

PurLife Fitness Center - Delray Beach and Boca Raton Gym
PurLife Fitness Center - Delray Beach and Boca Raton Gym

Results

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

The Results are better than we could have ever imagined. The custom class schedules make finding your preferred class or instructor at either gym a breeze. The Trainers LOVE having their own pages on the site to add their expertise, videos of training sessions, photos of exercises, and much more. The Free 3 Day passes for both locations are working well to bolster membership and the ability to buy a membership on the site is awesome! This site is truly on the cutting edge of gym websites and is ready for when PurLife Fitness Center expands to even more locations!

Visit PurLife Fitness Center at either of their below locations!


Delray Beach Gym
PurLife Fitness Center
45 NE 2nd Ave
Delray Beach, FL 33444
Phone: 561-852-9200

Boca Raton Gym
PurLife Fitness Center
9 Plaza Real S, Suite 111
Boca Raton, FL 33432
Phone: 561-826-4577