PurStrands Salon came to us because they were opening a new salon in Boca Raton and going from a single location entity to a multiple location powerhouse. They needed a new website that was at the cutting edge, but at the same time able to expand as they open more locations.
The strategy for PurStrands Salon was a multi pronged approach. We needed to develop a clean web presence that looked awesome on mobile devices. We worked with the client in finding out their needs and we hard coded all of the elements they wanted into the site.
We created a new SSL Secure WordPress Website for PurStrands Salon. The website features:
An eye catching design
List of Stylists
List of services and prices
Image Gallery of Clients
Awesome App Like Mobile Landing Page Experience
Competitive analysis, keyword research, great content, and a best in class website.
Digging deep into what the people that are ranked ahead of us are doing is imperative to outrank them. We look at everything they are doing online and make sure that every aspect of our web presence is a step above theirs.
We start by going after the low hanging fruit (low competition keywords) and then formulate a strategy to attack high competition keywords in a specific order and manner. Knowing who ranks ahead of us for each keyword and doing it better than they do is how we succeed.
Great content is the key to any white hat SEO strategy. We look at our competitions content strategy and measure what they are doing. We then create unique content for each keyword we are targeting that is more robust than the competiton.
Google’s algorithm is in constant flux. Knowing the KPI’s that Google is looking for in terms of a well optimized website is paramount for doing it better than the competition. We make sure that our client’s website’s score higher than their competitors for all KPI’s.
The Results have been great. The new clean design has been well received and using the site is a breeze. Visitors love looking at the showcase of satisfied clients. This site is truly one of the nicest salon websites you will come across and is ready for when PurStrands Salon expands to even more locations!
Visit PurStrands Salon at either of their below locations!